Tips to optimize WordPress Website performance and speed effectively

WordPress is the most versatile and user friendly platform for website development. WordPress is the easiest platform to develop business websites. Just developing your website is not enough, the performance of the website is equally important. We need to optimize WordPress website for better performance and speed.

Why is it important to speed up the WordPress website?

Website speed is the crucial factor, with your marketing efforts visitor visits your website for the first time, you try to grab their attention and convince them to stay for a longer time on your website. But if what it takes too long to load your website. There is a higher possibility of losing visitors from your website and will jump to a competitor’s website. Website speed also affects your Google ranking.

You can check website speed on below listed tools:

  • Pingdom
  • PageSpeed Insights
  • Speed tester

How to improve Speed and Performance of the website?

  • Best Web Hosting Service Provider

    Choosing right web hosting solution is the most crucial factor to improve website loading speed. Host your website on a dedicated server and not on a shared server. Select the best web host who will provide 24X7 technical support with zero downtime. You don’t have to worry about website downtime and will improve website speed.

  • Compress Website Images

    Images used in website increases user readability of the visitors. Attractive and convincing images help to increase user engagement and encourage to take a call to action on the website. It is not possible to have a website without the images and another reason to slow down the website speed is images. To eliminate the slower speed of the website you need to optimize the images on the web pages. Compress the images to a smaller size without destroying its quality.

    WordPress has a free plugin name ‘Imagify’, it helps to automatically optimize each image on your website and then it’s uploaded. It doesn’t comprise the quality of the images.

  • Use Caching Plugin

    What exactly caching plugin does, it creates static versions of your content and then it is displayed to the visitors. As static pages consume less bandwidth compared to dynamic pages so it helps to enhance the speed and performance of the website. W3 Total Cache, WP Super Cache and WP Rocket are the caching plugin. The plugins are a bit complicated to install on the blog or website.

  • Implement Accelerated Mobile Pages(AMP)

    AMP is the updated technology which enables fast page rendering and content delivery. It helps to load page faster and improves user engagement and usability. AMP technology is used to design fast mobile pages so that it can easily load on the mobile, it also helps to improve mobile ranking.

  • Use a Content Delivery Network(CDN)

    Location of website hosting servers can impact on page load speed. For example, if you have a website hosting server in the Netherlands and if a visitor from the Netherlands will faster load the website, than the visitor in India. A CDN is the network of the servers all around the globe, it stores static files of your website on every server of a different location. When a visitor visits your website the CDN will load the static files from the servers which are close to the visitor’s location, this will help to load the website at a faster speed.

All these tasks to optimize the WordPress website is quite difficult and time consuming. You can outsource these tasks to WordPress Virtual Assistant who will effectively manage your WordPress website so that you will be able to focus on your business growth. The WordPress Virtual Assistant will always check the latest updates and website speed check, it will help to improve website performance and speed.