We all know about the fierce competition in the real estate market. Due to this, realtors are always on their toes while running their real estate business, which requires them to handle multiple tasks and work for long hours. And despite all the hard work, things might sometimes go sideways.

But what comes after is more stressful – the low self-esteem and motivation. All because of putting so much into your business and not getting that much in return. However, there’s a solution to everything. If you’re a real estate agent who feels like the 24 hours in a day aren’t sufficient to complete all the tasks on your to-do list, it’s time to consider hiring a real estate virtual assistant. Delegating daily tasks to a VA can finally free up your time to focus on the growth of your business. That said, let’s discover how real estate virtual assistants can help and how they can provide you with a crucial edge needed to thrive in a competitive real estate market.

What Is a Real Estate Virtual Assistant?

A real estate virtual assistant is a remote worker that helps real estate agents and brokers with clerical and administrative tasks. Virtual assistants in the real estate industry typically find themselves in charge of appointment setting, client acquisition, market research, content creation, social media management, etc.  These virtual assistants are crucial for helping you rapidly expand your organization without sacrificing quality.

What are the Types of Real Estate Virtual Assistant?

Virtual real estate assistants can be classified into various subsets based on specific tasks. Here are the major four that seem to crop up:

1.    Administrative Realtor VAs

These virtual assistants provide administrative support to real estate professionals. They assist with tasks such as:

  • Managing schedules
  • Organizing paperwork
  • Handling emails and phone calls
  • Coordinating appointments
  • Preparing documents

2.    Customer Service VAs

Customer service virtual assistants focus on delivering excellent client support. They can handle:

  • Inquiries
  • Respond to client communications
  • Provide information about properties
  • Schedule property showings
  • Ensure a smooth customer experience throughout the buying or selling process

3.    Sales Real Estate VAs

Sales-focused virtual assistants specialize in lead generation and nurturing potential clients. They can help with:

  • Prospecting
  • Conducting market research
  • Following up on leads
  • Managing CRM systems

4.    Marketing Realtor VAs

Marketing virtual assistants are skilled in various marketing strategies specific to the real estate industry. They can help:

  • Create and manage social media profiles
  • Develop and execute marketing campaigns
  • Design promotional materials
  • Optimize property listings
  • Enhance online presence to attract potential buyers or sellers

What does a Real Estate Virtual Assistant do?

A real estate virtual assistant (VA) helps real estate agents and brokers with administrative work. Some duties of a virtual real estate assistant can be:

1.    Administrative Tasks

  • Managing schedules
  • Organizing documents
  • Handling emails and phone calls
  • Coordinating appointments
  • Assistance with paperwork
  • Transaction management

2.    Real Estate Market Research

Gather information about:

  • Property listings
  • Market trends
  • Comparable sales data
  • Other relevant insights

This research helps real estate professionals make informed decisions and provide accurate information to clients.

3.    Customer Service

  • Responding to customer inquiries
  • Answering client questions and addressing concerns
  • Client communications via phone, email, or chat, ensuring a positive and professional client experience

4.    Appointment Scheduling

  • Scheduling property showings
  • Client meetings and other appointments
  • Coordinate schedules between real estate professionals, clients, and other parties involved

5.    Bookkeeping and Data Entry

  • Organizing financial records
  • Entering data into accounting software
  • Tracking expenses

6.    Lead Nurturing

  • Following up on leads
  • Conducting lead nurturing activities
  • Managing customer relationship management (CRM) systems
  • Organizing and categorizing leads

7.    Social Media Management

  • Manage social media profiles
  • Assist with content creation
  • Scheduling posts
  • Responding to comments and messages
  • Monitoring social media engagement

Where to Find a Real Estate Virtual Assistant?

There are a number of options available to you if you need a virtual assistant for your real estate business. Here are some recommendations:

1.    Look Up Via Online Freelance Platforms

Websites like Upwork, Freelancer, and Fiverr offer a wide range of freelancers, including virtual assistants with expertise in real estate. You can search for virtual assistants with experience in real estate, review their profiles, and hire them based on their qualifications and reviews from previous clients.

2.    Get in Touch with Real Estate Virtual Assistant Companies

There are companies that specialize in providing virtual assistant services specifically for the real estate industry. These companies often have a team of trained assistants who are knowledgeable about real estate tasks such as lead generation, listing management, appointment scheduling, and more.

3.    Take Help of Your Network and Referrals

Reach out to other real estate professionals in your network, such as agents, brokers, or real estate investment groups, and ask for recommendations. They may have worked with virtual assistants in the past or know someone who can provide the services you’re looking for.

Pro Tip: When hiring a virtual assistant, be clear about the specific tasks you need assistance with, establish communication channels and expectations, and consider conducting interviews or trial periods to ensure the assistant’s skills and work style align with your needs.

What Skills Should a Real Estate Virtual Assistant Have?

There are a number of qualifications and traits to look for in a virtual real estate assistant. Here are a few of the most crucial:

  • Real estate knowledge
  • Communication skills
  • Organization and time management
  • Tech savviness
  • Attention to detail
  • Customer service skills
  • Lead generation
  • Listing management
  • Appointment scheduling
  • Email management
  • Market research
  • Data entry
  • Social media management
  • Content creation
  • Property research and analysis
  • CRM management
  • Phone handling and call management
  • Property showing coordination
  • Follow-up and lead nurturing

What Tasks Can You Outsource to a Real Estate Virtual Assistant?

In the real estate business, a virtual assistant may be useful for a variety of activities. Common responsibilities for a real estate virtual assistant include the following:

  • Listing Management
  • Appointment scheduling
  • Email management
  • Market research
  • Social media management
  • Administrative support
  • Customer relationship management (CRM)
  • Research and analysis
  • Virtual tours and showings
  • Content creation
  • Follow-up and lead nurturing


Operating a thriving real estate business demands significant effort and determination. However, the burden of handling everything can be reduced with the assistance of real estate virtual assistants. These professionals have the ability to streamline your operations, enhancing your productivity along the way. If you find yourself unclear about hiring a real estate virtual assistant, take a moment to consider the above information. The advantages obtained from such a decision can create a substantial impact, not just on your business but also on your personal life.